Done-for-you outbound · LinkedIn

Outreach is not a Founder's job.

We hire and train a dedicated appointment setter for your business, then manage them for you (or hand you the keys). Consistent, qualified sales calls without you sending a single DM.

Book a discovery call See the results

One dedicated setter embedded in your business, instead of a part-time rep juggling ten accounts.

$750k+closed for clients in 2025

1 in 50candidates make the cut

30–40qualified calls/month per setter

100%of the system owned by you

The problem

What most Founders get wrong about outbound

Most Founders are in one of two situations: doing all the outreach themselves, or renting leads from an agency. Both keep you stuck, and the standard advice makes it worse.

Myth 1

“Just post more content”

I hit 500,000 impressions in 365 days. It had zero impact on my business until I attached a setter to the traffic. Content builds trust, but it won't book calls on its own. Traffic without a system to convert it is just an ego boost.

Myth 2

“An agency will fill my calendar”

I've been that overpriced agency. What you get is a part-time rep spread across ten clients, leads you don't own, and a CPA that climbs every quarter. The day you leave, the pipeline leaves with them.

Myth 3

“AI can do my outreach”

LinkedIn shuts down DM automation fast, and the tools that survive can only connect-and-blast. Worse: the CEOs of 7–8 figure companies can smell automation in one message. The leads worth having need a human.

Myth 4

“I'll do it myself until I'm ready”

It hits 6pm, delivery ran over, and outreach gets pushed to tomorrow. Again. You squeeze DMs between client calls, drop it when things get busy, and pick it back up when the pipeline dries up. That cycle is exhausting, and it never scales.

So Founders try the obvious fix: hire a setter themselves. The average Founder loses that SDR in 3 weeks, usually for 2 reasons: there was no consistent hiring process, and the setter was expected to figure it out on their own. You wouldn't hire a head of delivery and tell them to make up the service on the fly. Don't do it with your sales.

Our approach

One dedicated setter. Done right, in four stages.

The same process behind every result on this page. We build the system, find the person and train them on your voice, then you choose who runs them: you, or us.

Build your 7 outreach systems

Before anyone sends a DM, we document exactly how outreach works in your business, bespoke to your ICP, your offer and your voice. This is what makes the setter effective from week one instead of month three.

Lead generation
Warm outreach
Conversation management
Qualifying
Nurturing
Sales tracking
Compliance

Hire your dedicated setter

We pull candidates from the top sales communities in the US and Europe and screen up to 50 per hire. Three stages: an initial call, a Loom submission, and a voice-match assessment against your past DMs. We shortlist 2–3, and you pick the final hire (they work for you, not us).

Train them to get results

Two weeks of training on your voice, your offer and your ICP, plus the mindset to problem-solve when prospects don't give picture-perfect answers. They learn to handle the conversations a script can't cover.

Management: your choice

This is where most placements die. So we don't leave it to chance.

You run them

We hand over the full management SOP: KPIs, check-in cadence, feedback structure. Run your setter in 2–3 hours a week with complete ownership.

We run them for you

We manage the setter day to day: KPIs, coaching, reporting. Qualified calls land in your calendar and you just close.

Instead of a part-time rep from an agency, you have 1 dedicated internal setter.

They're trained on your voice, they work on your pipeline and if we part ways, you keep the SOP's, the data and the hire. You own your acquisition so you don't have to rent it ever again.

Case studies

What happens when you do it right

Ethan GoldingFounder, The Blueprint

£27k → £56k MRR

in 6 months · DFY SDR + Closer recruitment & management

5 SDRs hired over the engagement
LinkedIn outbound grew to 80%+ of new revenue
Founder off the tools entirely

Record month: £55,487 in 18 working days, with zero input from the Founder.

Nigel ThomasFounder, Undeniable

$0 → $45k

in 2 months · DFY SDR + Closer recruitment & management

200+ calls booked in 2 months
Sold out a retreat in the Dominican Republic
A year on, the closer we hired is now Head of Growth, and the SDR is still crushing it

90 days, 158 sales calls, sold-out event. We just used the audience he already had.

Lanny HeizEnablement

Meetings daily, from day 2

2x DFY SDR recruitment + outbound SOPs

First meeting booked on the SDR's second day
“…and basically booked a meeting every day since”
Founder kept control without the time investment

“If I could go back, I would hire you from the beginning. If you're going to do it, do it right.”

Hear it from them

Lanny Heiz — Enablement

Daniel Gubbay — Founder, brand strategist

Who's behind it

I've been the overpriced agency. So I built something completely new.

I'm Harvey Stewart. I learnt to sell the hard way: door to door, in a freezing Scottish winter, becoming one of the top reps in the UK before I'd turned 21.

Since then I've built sales teams for some of the biggest personal brands on LinkedIn, including taking one client's team from scratch to £250k in sales in a single year, with zero input from the founder. In 2025, my team closed over $750k for our clients.

I've also run the lead-gen agency model and watched clients pay too much for leads they didn't own. So I rebuilt around one principle: you should own your pipeline. We hire the person, build the systems, and train them in your voice. Whether we manage them or you do, the asset belongs to your business, not to us.

And yes, I didn't think I could afford my own setter when I started. I found a killer who worked on commission, and he booked 5+ extra meetings a week off my LinkedIn. He's now a core part of my team.

Questions

Things Founders ask before booking

How is this different from a lead-gen agency?

An agency rents you a slice of a rep's week and keeps the system. We place one dedicated setter inside your business, build the SOPs around your ICP and voice, and hand you ownership of all of it: the hire, the processes, the data. If we part ways, your pipeline doesn't disappear.

How long until calls are getting booked?

Hiring typically takes 1–2 weeks, training another 2. From there, most setters book their first meetings within days. One client's SDR booked a meeting on their second day and roughly one every day since. A well-run setter books 30–40 qualified calls a month at full ramp.

Do I need a big audience?

No. A setter works warm and cold. If you've got an existing LinkedIn presence, you're sitting on a goldmine (even 1,000 ICP connections is plenty to work with). If you don't, lead generation is the first of the 7 systems we build.

What does the setter actually cost me?

Far less than you'd expect. The best setters don't want a big salary, they want to be paid on results, so most placements are structured as a low base plus commission. Their compensation is tied to calls booked and deals closed, which keeps incentives exactly where you want them.

What if the setter doesn't work out?

This is exactly why we screen up to 50 candidates per hire and run a three-stage interview with real pushback, because most setter horror stories come down to rushed vetting. If a placement does go wrong, we rerun the search and find the replacement.

Should I have you manage the setter, or do it myself?

If you want the skill in-house long term, take the management SOPs and run them yourself (it takes 2–3 hours a week). If you want acquisition fully off your plate, we manage them: KPIs, coaching, reporting, the lot. Most Founders decide on the discovery call once we've looked at their week.